Isabelle lived in Paris with her husband and three daughters and designed for well-known brands. In order to realize her dream of having her own brand, she travelled to Marakech. She now lives in Marakech, has her own small production facility and her own store where she sells her own creations.
For us she produces in small quantities, my own ideas of cool fashion, for me an "eco-responsible" collection, because we really only produce what we sell!