The lifespan of a garment today is unnecessarily short. Unfortunately, the norm is to buy a sweater, wash it way too often and throw it away way too soon. We believe in changing this behavior. The way we treat our clothes today is simply not sustainable in the long run.
The philosophy of clothing care is nothing new. Two generations ago, everyone knew how to take care of their clothes, but since then this awareness has been forgotten. We wanted to bring back this tradition, but with a modern solution.
That's why our founders Frej, Petra and Martin started Steamery in 2014.