The driving forces behind Velvet by Graham & Spencer are Jenny Graham and her family. With a long-standing passion for fashion and a keen sense of quality, they have made Velvet what it is today. Since 1997, Jenny Graham has led the brand with her unmistakable vision, based on understated luxury, high-quality materials and the finest craftsmanship.
How did Velvet by Graham & Spencer come about?
It all started with a T-shirt. In 1997, inspired by the idea that less is sometimes more, Velvet was launched with just eight styles and a focus on simple elegance. Jenny Graham, previously a talented teacher from South Africa, found her passion in fashion and joined the family business in San Diego. From there, she moved to Los Angeles to found Velvet and realize her vision of uncomplicated luxury.
Velvet by Graham & Spencer - What makes the brand special?
Velvet is not just a brand, but a lifestyle. With a wide range of styles, from classic T-shirts to sophisticated evening dresses, Velvet offers versatile and on-trend pieces for every occasion. The garments are made with the utmost care and attention to detail to ensure timeless style and comfort.
The philosophy of Velvet by Graham & Spencer
Velvet is not just about fashion, but about a way of life. The brand embodies the idea that luxury does not have to be extravagant, but lies in simplicity. With a clear dedication to quality, sustainability and social responsibility, Velvet strives to touch people with its designs and give them a sense of timeless elegance.
Where does Velvet by Graham & Spencer produce its fashion?
Velvet is proud to manufacture its garments in small production facilities in Los Angeles and with selected international partners. The brand carefully selects the best materials and places great emphasis on craftsmanship and authenticity. From the softest organic cotton to luxurious cashmere, each piece is made with attention to detail to meet the highest standards.
